• The Black Market Co.

Goal Fitness - 2019 Empire Awards $500 Grant Winner & Empire of the Month

Business Social Media Handles


Industry of Business



Durham, NC

What HBCU do/did you attend?


About Goal Fitness:

Goal Fitness is a Black-owned motivational fitness brand with hand-picked products that are fashionable inside the gym and out! You can look and feel good in your activewear apparel. The versatility makes daily life easier and more comfortable; running errands? Lounging? Yoga? Gym? Brunch? You name it, you could practically wear this anywhere! The fabrics are durable and lightweight to ensure a quality workout.

Goal Fitness is a motivational based activewear brand that caters to real people at affordable prices. Currently 40% of the USA is overweight or obese. Our goal at Goal Fitness are to maximize your comfort, quality, & fitness results. We want to be a part of your success! Our high-quality fabrics ensure the best fit & feel. Our fabrics are handpicked & contain moisture-wicking properties. It also has multi-way construction that helps maintain air circulation and stretches with your body. No more feeling uncomfortable in your activewear. We care about YOU and the quality of your workout.

Goal Fitness is very personal to me.

I wear athletic apparel every day and I wanted quality products that still allowed me to express my sense of style! Therefore, I turned my lifestyle into a brand. This brand is something I am very passionate about because motivating and helping people reach their goals is what I do, I put a lot of time and effort into expanding my brand daily. I have faced many ups and downs but I still push forward in many ways whether it’s collaborating with local businesses, helping aspiring models build their portfolio, giving business advice to a colleague or just walking around my community handing out business cards. There are a lot of people who told me that none of this would be possible, for various reasons. I want to show everyone that when there is a will, there is a way. I am a senior at an HBCU (North Carolina Central University) and I work as a group fitness instructor on campus. I also work part-time to fully fund my inventory out of pocket!

What is your favorite product and why?

I love the I am strong set! I love the color, flexibility & and the quick-dry properties!

Where do you see your Empire or yourself as an entrepreneur in the next 5 years?

In the next 5 years, my website will have many different activewear options for men & women. In addition I will have two physical store locations, one in LA and the other in Miami. I will be based out of LA but I plan on selling my products on many different online platforms and in boutiques. I also plan on making my business international by networking abroad. I will be setting up a collaboration with 2 Top modeling agencies of my choice to ensure my fitness and catalog models have opportunities to take their modeling career further than goal fitness. I will also be creating many different programs to help people in different ways! Goal Fitness is my first of many businesses to come! Stay Tuned!

What is the legacy that you wish to leave behind with your business?

I want my business to encourage more black people to take fitness/health seriously. In addition, I also want to encourage more black people to launch a business so we can have more representation! The legacy is "Never give up", "reach your goals".

Interesting facts or info you’d like your audience or future customers to know about you?

Goal Fitness Activewear Launched Oct 1, 2019! We were the first recipients of the Empire Awards given by The Black Market Company. We also landed our first partnership with D&D towards the end of the month. Our inventory and team have been expanding very quickly. My goal is to help people reach their goals while I reach mine on this new journey. The best advice I can offer to any new business owner is to be a self-advocate and use the resources around you! Push forward through obstacles the "no's", not everyone will support you but you will find people who will say yes and support you on your journey!

#goalfitness #fitnessweaer #goals #BlackFitness

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